What it means to be Canadian has often been demonstrated through people’s attachment to wildlife and wilderness. This is most evident in the iconic role that wildlife plays in Canadian currency, the popularity of wildlife art, and the billions of dollars that are spent annually on wildlife-related activities in Canada. This connection to wildlife was introduced to many Canadians through the popular Hinterland Who’s Who television announcements, or vignettes. First created in the early 1960s, Hinterland Who’s Who made bold use of a relatively new medium — black and white television — to reach the Canadian general public. The vignettes, produced by the Canadian Wildlife Service, brought native wildlife into living rooms using excellent film footage and simple narration. The new Hinterland Who’s Who series with its accompanying Web site will rebuild the connection thousands of Canadians made with wildlife through the original series. Increasingly, we not only want to learn about nature, we also want to understand how each of us can play a part in preserving it. The Canadian Wildlife Federation, one of Canada’s largest nonprofit, nongovernmental conservation organizations, plays a lead role in showing Canadians how to take action and make a difference.Together, the Canadian Wildlife Service and the Canadian Wildlife Federation are bringing a wealth of knowledge and experience to the rejuvenated Hinterland Who’s Who and to the Canadian public. ... [Information of the supplier, modified]
